30+Second+Commercial

Assignment: 30 Second Commercial

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 This Pepsi commercial uses humour to appeal to the audience, as well as putting down their rival company. There is not a lot of backing arguments for Pepsi cola in the video, so it relies on the 'if the ad Pepsi is better than Coke than it must be' mind frame in viewers. The commercial uses a child as a main star, possibly to appeal to younger audiences who might not fully understand the insult. In terms of video techniques, the 'Pepsi' icon on the vending machine seems to shine more brightly than all the others.

 Advertisements use appeal to children or families, often portraying a product as making a dull family routine fun and bringing a family closer together. Families are portrayed as good looking and stylish. For parents, this paints a picture of the ideal family while kids are attracted by the fun and happiness that the product suggests it could bring.

 Another technique used is the 'cool' factor, in which a nerdy 'loser' stereotype might become suddenly 'cool' or popular after using the advertised product. Another example might be an advertisement showing the product being extremely sought after, or attracting members of the opposite gender. This technique works because everybody wants to be cool to a certain degree.

 Celebrity endorsement is when famous people are paid to endorse and promote a product. Many people believe that a product must be good if their idol says it is, even if said idol is merely doing the ad for the money.

 Humor is often used in commercials because it is appreciated universally. If someone find something funny, they will be less intimidated or skeptical, much like in a human relationship a person who is funny and can make others feel good will be easier to make friends with. This also appeals to people who might 'judge a book by its cover'. If the advertisement for the product is good, they might think that the product is also good.

 Finally, if all else fails advertisements can resort to sex or snob appeal. By showing a product next to a bunch of attractive, scantily clad females, single male watchers often jump to the conclusion that the product will help him get girls, which is obviously a priority to them. Likewise, products portrayed as classy and prestigious will attract people looking for higher social status.

30 SECOND COMMERCIAL: CONDOM PSA

﻿Pre-production script:

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Note: The actors had to be changed around for the commercial due to timing issues. Special thanks to Sarena Perry and Jade Fang.

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 * 1) Our commercial is a public service announcement promoting the use of condoms.
 * 1) Our target audience is single, sexually active people. The commercial will use humor as the primary marketing strategy, as well as appealing to people’s desire to not be alone. The slogan for the commercial is “Condoms: bringing people closer together”.
 * 1) Outline:
 * 1) Setting: A school hallway.
 * 1) <span style="font-family: Tahoma,Geneva,sans-serif;">Characters: Two single, lonely people at school.
 * 1) <span style="font-family: Tahoma,Geneva,sans-serif; font-size: 12px; line-height: normal;">Plot: Two people walk into school on the first day of classes, and end up having adjacent lockers. They start to go through their bags, looking at each other awkwardly and avoiding eye contact. Suddenly, a condom drops out of one of the student's locker, and he looks up in surprise and embarrassment. The girl sees this and an uncomfortable silence follows. The girl then winks and the slogan appears on screen.